Our firm began in June of 1983 as Peninsula Transportation. We were trucking agents. The next year, we became a truck brokerage. When we started up, it was easy to become a broker. Many unscrupulous people took advantage of the situation, engaging in questionable business practices and going in and out of business. Brokers in general did not have the best of reputations.
Right from the start, the founders of Peninsula Transportation refused to play that game. They treated customers and carriers with dignity and respect and became known as the epitome of the honest, dependable broker. Even when it was painful to convey bad news, telling the full, unvarnished truth was the only course open, as far as we were concerned.
Their integrity and ethics were recognized and word-of-mouth increased their business. They were known for living up to their motto – Our word is our bond.
They began leasing trucks in 1991 and established their second company, Peninsula Transportation. Through 1999, the business was mainly spot market with 75% of the business in vans and reefers.
In 1989, we earned professional credential as a Certified Transportation Broker (CTB) through the Transportation Brokers Conference of America (TBCA).
Through the acquisition of technology and a focus on efficiency, Peninsula began the new century with a freight management model that allowed single sourcing and plant site logistics nationwide. We began offering reload services at the Canadian and Mexican borders and regularly delivered all over North America.
In 2010, the home office was moved to Gainesville, North Carolina. The leased trucking operation, relationships with owner/operators, the safety component and agents network are handled from this satellite office. The operation has grown substantially since then.
3OTH ANNIVERSARY
The summer of 2013, we had a week of celebration, commemorating the thirtieth anniversary of Peninsula. We are now a family of companies focusing on the various intricate aspects of freight management in the 21st century. Yet our hometown customer service remains the same valuable asset it was when we began, three decades ago.
NEWEST INNOVATIONS
This year, an emphasis on logistics has increased the components of analysis, tracking, reports and supply chain management at the Billings headquarters. Staff members also seek ways to continue the home town warmth of personal contact, while utilizing technological tools of the times. For instance, account executives and customer service representatives use Skype video technology to speak face-to-face with carriers, clients and customers. Mobile devices maintain immediate access to key personnel. On-board technology has been provided to owner/operators. Referral bonuses and incentives encourage drivers to join the Peninsula Transport team.
